Digging Deeper: Branding and Brand Identity in Higher Education

Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.

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Penn State President Eric Barron and guests on the set of Digging Deeper

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Patty Satalia, Eric Baron and Sandy Barbour on the set of HIgher Education in Focus

On the premiere episode of “Higher Education in Focus,” Penn State President Eric Barron and WPSU’s Patty Satalia talk to Sandy Barbour, Penn State’s new athletic director.

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