Digging Deeper: Branding and Brand Identity in Higher Education
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
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Eric Barron and Patty Satalia talk to Renata S. Engel, associate vice provost for Online Programs, and David Christiansen, associate vice president for Commonwealth Campuses and senior dean for academic programs, about transforming education and access. Watch »
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