Contribute / Underwriting

UnderwritePrograms & Projects

Encourage your business to connect with WPSU audiences by underwriting popular television and radio programs.

Want to increase visibility for your business or organization? Link it to the quality reputation of WPSU and the desirable demographics of our viewers and listeners.

There are many underwriting opportunities for your business — from local and national programing to educational projects.

See the list of WPSU underwriters.

Demographics

TV

  • More than 50% of PBS viewers have household incomes of $50,000 or more.
  • 79% of PBS viewers have internet access.
  • 75% of PBS viewers have major credit cards.
  • 73% of PBS viewers make purchasing decisions based on quality, not price.
  • 57% of PBS viewers voted in the past twelve months.
  • 40% of PBS viewers intend to purchase a new car in the next year.

RADIO

  • In the fall 2005 national ranking by the Radio Research Consortium, WPSU-FM ranked second in the country among public radio stations in audience share in its home metro market (State College).
  • 78% of WPSU-FM's weekly cume listeners in the State College Metro are college graduates.
  • 52% of NPR news listeners have a household income of $50,000+.
  • 72% of NPR news listeners have a household income of $75,000+.
  • 77% of NPR news listeners are involved in community affairs.
  • 63% of NPR news listeners vote.
Contact Us

WPSU Underwriting Staff

Tom Yourchak, Director
814-863-5596
tly3@psu.edu

Sam Komlenic
814-863-5533
smk12@psu.edu

Karl Libhart
814-863-5587
kdl15@psu.edu

Michael Taranto
814-863-5587
mtt105@psu.edu

WPSU Underwriters

Please view our list of underwriters.

These businesses support quality WPSU television and radio programming.